• A$150

• 127 designs

• 59 designers

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Logo Design Brief

We need to redesign a new logo for ERUJI a new clothing brand of casual street wear. Currently based in Sydney and distributes around Australia.

What Eruji is about:
Created by a group of young street-wear enthusiasts who have come together and formed a brand, where people can carve out an identity of their own.
Inspired by the cultures of America and Japan, E R U J I aims for comfort while keeping you in the spotlight among everyone.
We wear to unite, not to divide.

Eruji Website: https://eruji.com.au/

Eruji Facebook: https://www.facebook.com/erujiofficial/

Eruji Instagram: https://www.instagram.com/eruji_official/

Logo requirements:
- Clean and simple design
- Black and white (dark grey optional)
- Must incorporate the word ERUJI in the logo design
- Would like a motif included in the logo design
- Ideally to keep existing style of font, but happy to explore options
- Appeal to 16-30 age group (millennials) males & females who are fashion conscious and up to date with new trends, living in Sydney & Melbourne.
- Incorporate elements about Eruji

Reference examples:
https://www.google.com.au/search?q=streetwear+logo&tbm=isch&tbs=rimg:Cb2r2Y33B8i4IjhzQoNqaPweNisbHdSyuNeTDOxRREa5S6ixR2dQhcb1cFLDBbpXU7B70tnZt_11Bw8IEm-fXUzRQeCoSCXNCg2po_1B42EUYtU9njqv8RKhIJKxsd1LK415MRpYjL2drRkpcqEgkM7FFERrlLqBE5urSkVAbqlSoSCbFHZ1CFxvVwEfzTLiWZyQRqKhIJUsMFuldTsHsRLAItyxqRS9UqEgnS2dm3_1UHDwhFKEPZkpJmsLioSCQSb59dTNFB4ERIxReUghpc_1&tbo=u&sa=X&ved=2ahUKEwixyrzEiZvbAhUSOrwKHYmwDDUQ9C96BAgBEBs#imgdii=2fkQb1zqc__ngM:&imgrc=4yKMHZ26vlJN1M:

Target Market(s)

- Appeal to 16-30 age group (millennials) males & females who are fashion conscious and up to date with new trends, living in Sydney & Melbourne.

Industry/Entity Type

Clothing

Logo Text

ERUJI

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ERUJI text
• Illustration/pictorial element to sit above/below ERUJI text
• Black and White(or dark grey)
• Clean and simple design
• ERUJI in capital letters

Nice to have

• Reference examples:
• https://www.google.com.au/search?q=streetwear+logo&tbm=isch&tbs=rimg:Cb2r2Y33B8i4IjhzQoNqaPweNisbHdSyuNeTDOxRREa5S6ixR2dQhcb1cFLDBbpXU7B70tnZt_11Bw8IEm-fXUzRQeCoSCXNCg2po_1B42EUYtU9njqv8RKhIJKxsd1LK415MRpYjL2drRkpcqEgkM7FFERrlLqBE5urSkVAbqlSoSCbFHZ1CFxvVwEfzTLiWZyQRqKhIJUsMFuldTsHsRLAItyxqRS9UqEgnS2dm3_1UHDwhFKEPZkpJmsLioSCQSb59dTNFB4ERIxReUghpc_1&tbo=u&sa=X&ved=2ahUKEwixyrzEiZvbAhUSOrwKHYmwDDUQ9C96BAgBEBs#imgdii=2fkQb1zqc__ngM:&imgrc=4yKMHZ26vlJN1M:

Should not have

• No rude or offensive logos

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Files

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