• US$150

• 211 designs

• 58 designers

---

Logo Design Brief

We need a logo design, font and color palette for a new company in Silicon Valley called Pipium. Below is an overview of the problems we solve and value we create at Pipea.

Customer Problems
1. Startup market messages are often abstract, confusing, low impact and company-centric (as opposed to customer-centric) resulting in low market understanding and leads below expectation.
2. Sales dialogs aren’t properly prepared with appropriate message based on market trends, customer profile and understood objections. This increases the time and cost to close deals.
3. Market narrative, when done correctly, is a painstaking process of research, analysis and testing. Startups often don’t have the expertise or resources to run this exercise appropriately.

How this solution solves these problems
1. Robust –
This digital era provides a rich ecosystem of data to help startups build more tailored, intelligent products and services. Creating an impactful market message should be no different. Pipium enables startups seeking a more intelligent way to formulate their conversation with the market. By analyzing market data, Pipium creates more compelling, powerful customer narratives which increase leads and help close more business.
2. High-impact –
By leveraging multifaceted customer and ecosystem data from customer-defined markets, Pipium enables startups with a customer-centric, multifaceted approach to customer and market dialog which opens doors and closes deals.
3. Live –
To maintain impact, good market narratives need be constantly maintained. Pipium provides a way to update messages based on news, ecosystem conditions and customer updates in real time.
4. Simplified –
Building a powerful market message the traditional way takes weeks of research and analysis. Due to this complexity, startups rarely take the time to prepare their approach correctly. Pipium takes the elbow grease out of this process so startups can focus on what they do best – get new ideas to the market fast.

Where the name came from
The point of Pipium is to help startups do what they do...faster. Therefore, it's about sales, or in other words PIPEline momentum. We can help young companies attract leads to their pipeline, and then close them faster.

Standard Results – Benefits

1. Increased number of leads generated.
2. Increase in sales conversion.
3. Decrease in cost per lead conversion.
4. Improved customer relationship.

Our Differentiators
- Pipium is the only tool on the market which analyzes market data to help build effective market conversations.
- Simple to use, Pipium takes minutes to complete what used to take weeks of manual research and analysis.
- Focused on supporting sales conversations, Pipium equips startup teams with the dialog they need to open more doors and close more deals.

Target Market(s)

Tech Startups

Industry/Entity Type

Software Service

Logo Text

Pipium

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1. I’d like to see something that carries a few messages:
• - The input for the solutions is multiple market data sources and the output is a market message map.
• - This approach is a more data-based, intelligent way to build a more high-impact message which opens doors and closes deals - this tool helps new companies succeed faster!

Nice to have

• .2. I’d like to include a design element to get to that fact that we’re helping them build their offerings. Something like this: https://creativenerds.co.uk/wp-content/uploads/2015/01/FFFTusj.jpg
• 3. I’d like an element included which I can use elsewhere to highlight important concepts. For example, the HPE element: https://s3.amazonaws.com/cuttings/backgrounds/457497/HPE%20element.jpg
• 4. Color – Blue is overused in tech, so would prefer to stay away from that. I like green since our product is organic in that it responds to its environment. Purple may also be a possibility as it “has the stability of blue and the energy of red.”

Should not have

• Logo should not be too horizontal. I want something substantial looking, not light and airy. Also, it shouldn't be intricate and details - I want something that translates well to large scale print and has reusable elements.

---

Files

Download all files - 1.9 MB