• US$150

• 111 designs

• 53 designers

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Logo Design Brief

Hey there - I own an established yoga studio and school (Yoga Dear), and am expanding further into prenatal and postnatal yoga, childbirth education, and yoga for fertility. Currently, we run in person yoga series and workshops, but are now moving into the online space, hosting videos and content that will live online. This requires new imagery and a logo! So much of the motherhood world is pink and ultra feminine, and while I'm down with feminine and pink, I'd rather have this logo be different.

I'd like to convey that birthing a baby requires strength and is pretty bad*ss. I'd also like women to feel like they can be equal parts strong and soft while on the road to motherhood. I'd like to integrate perhaps an abstract of the female form. I'm attaching a picture of a mug I took the other day. If you look closely, you can see the abstract of the female body in the longer brush strokes. I'd like SIMPLICITY in design, colors that evoke feeling calm (blues, greens, mauve, purples). If you have further questions, please let me know! I'm including a rough sketch, too, as well as some logos I like.

Target Market(s)

Women in their 20's, 30's, and 40's. Active women. Educated.

Logo Text

Yoga Dear Mama

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• simplicity, modern, simple logo, appeals to upscale clientele

Should not have

• hard edges, really intricate imagery

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Files

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