Logo for innovative, forward thinking business consultancy company

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This customer received 226 logo designs from 95 designers. They chose this logo design from andig as the winning design.
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Global company focusing on improving organisational performance i.e. 'peak' performance. We make better companies. The design has to be simple, clean and reflect both innovation and a trustworthy image. To be in light blue (not too dissimilar from the designcrowd continue button). To have an easily recognisable image/symbol to accompany the text for use on other medium.
Updates
The company will be on the URLs www.peak.company & www.peak.pro
Added Saturday, June 23, 2018
Target Market(s)
Small to medium businesses with a turnover of c.1m GBP - for senior managers/directors/owners looking to improve their own business
Logo Text
Peak
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple / clean icon which looks like a 'birds eye' view of a mountain i.e. not a mountain shape as such but a creative interpretation of what it would look like from the top.
- This icon is to be used online and to be used to build our brand.
Nice to have
- Would be interesting to see how peak.company could work in a logo (but totally not essential)