Logo Design Project - Luxury

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This customer received 93 logo designs from 44 designers. They chose this logo design from joelsailo as the winning design.
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Logo Design Brief
We need a logo design for a new website called The Founst,
The Founst stands for The FOunder of UNique STyle.
The Founst's aim is open up the world to independent/small designers through an online marketplace where designers are able to sell their work to the public ( homewares, fashion, accessories etc). The focus is showcasing the work of independent designers.
We would like a clean and memorable logo which is gender neutral but communicates design,style, luxury, chic, quality, quirky. No overly feminine colours such as pink nor masculine blue.
Target Market(s)
high disposable income, style forward, design led
Industry/Entity Type
Fashion
Logo Text
The Founst
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- bubble fonts, curly fonts
feminine colouring
Masculine colouring
cartoon