• US$200

• 52 designs

• 23 designers

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Logo Design Brief

InsideRide is a very small company that makes a remarkable, niche indoor cycling roller system based on our patented Free Motion system that allows serious cyclists to simulate outdoor road riding and workout as hard as they could outside without worrying about stop lights, cars, the seasonally shorter days or just foul and unsafe conditions. The Free Motion system absorbs lateral movement that would otherwise cause riders on normal rollers to roll off. Our "bump" wheels and rollers act as safety gates that enable you to effortlessly ride smooth or get out of the saddle and hammer your hardest without risk of rolling off. Use our wireless resistance control or connect the rollers to you favorite mobile device, PC or tablet and you can ride ride virtually anywhere in the world simulating uphill slopes, head winds or just setting target resistance. Compete against your friends or just beat your best time on any road segment in the world.

Our *premium* product is a targeted at serious cyclists or more importantly those that aspire to be. Our riders are performance driven and want to continue training through the winter months or need to do a specific intense workout on a day when the conditions outside don't support it.

We are transforming the company by pairing our Free Motion rollers with technology hardware and software to expand our reach and take advantage of technology to make riding inside much more enjoyable. Competitive cyclists are largely technology savvy and appreciate current web look and feel.

Our web site (http://www.insideride.com) is getting revamped and we desperately need a new brand look and feel that is; aspirational, driven, strong, clean. We'd prefer a flat, simple design. We also need an appropriate color palate.

Logo design inspirations for us come from:

- http://www.jaybirdsport.com
- http://www.fitstar.com
- http://www.strava.com

Our primary competitors are:

- http://www.tacx.com
- http://www.cycleops.com
- http://www.wahoofitness.com
- http://www.elite-it.com

Attached is a very rough take on a logo design. The colors look like "halloween", but the concept of the top word (Inside) moving on top of the bottom word (Ride) simply captures the essence of our patented "Free Motion" system. We're certainly not wed to this at all, just some early thinking.

Target Market(s)

Our audience is a bit skewed male 35-50, although we have many loyal, competitive female cyclists 25+. Our customers are driven, hard core cyclists or aspire to be. They take training and fitness seriously or they feel buying our product help them get there. They are likely people that appreciate the outdoors, extreme sports, etc... They are probably skewed more technology savvy. They are a buying a premium product (~$1,000) and seek the "best" in the gear they use for their sports. They probably count grams on their bike and pay thousands for wheels alone.

Industry/Entity Type

Training

Logo Text

Inside Ride

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Should not have too much of a techie feel.

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