• A$650

• 205 designs

• 85 designers

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Logo Design Brief

We require a logo designed and a colour palette provided for a new business advisory company.

Logo wording:
Compass Business Navigators (heavier focus on the words Business Navigators).

Tagline:
TBA

Company overview:
In a cluttered world, where virtually anyone can call themselves a business coach or consultant, Compass Business Navigators offer a unique business mentoring program giving private businesses all the tools need to succeed through each stage of the businesses life.

From helping with traditional business planning and strategy, risk management, people and hr issues, through to attending board/owner meetings after preparing concise and easy-to-understand financial reports, budgets and projections, and finally right through to stakeholder communication and effectively tackling social media - the Business Navigators provide an arsenal of tried-and-true business tools, applications and guides as well as personalised mentoring programmes and project consulting. The tools have been developed by the company and are very unique in the market, and have been tested and proven with clients.


Our product offering:

Business start up advice, structuring and commercial advice
R&R - rescue and resuscitation programmes for companies in distress
Business acceleration and managing fast growth to ensure it is sustainable
Financial business coaching to help owners understand their own business through the financial statements
Accounting and accountability coaching and consulting
Communications coaching and consulting
Cashflow dashboard
Financial scorecard
Social Media Management
Reputation Management
Stakeholder Communications
Public Relations
Presentation and media training
Regular commercial risk reviews
Regular HR risk reviews
Developing corporate governance structures and attending regular board/owners meetings to discuss non-operational issues.

Unlike other consultants who will often provide advice but not be involved in implementation, we are very hands on with our clients meeting with them weekly/bi-weekly or monthly (and more often as required) to help them execute on strategy for the long term.


Values we wish to convey:
Experienced
Trusted
Collaborative
Bold
Experts
Can-do attitude
Fresh
Innovative
A unique offering of hard and soft business tools (financial and communication)
Friendly
Successful
Educated and experienced
Friendly and approachable, yet professional

Target Audience:

Small to medium business owners who want to grow or exit their business
Private businesses
Entrepreneurs with new ideas to take to market
Existing companies with growing pains
New and existing businesses seeking a growth strategy
Businesses requiring rescuing

Market conditions

Cluttered market of business coaches as well as other professional entities (especially accountants and solicitors) offering similar services. Many of these do not have the commercial and professional experience that we can provide through our network of hands on advisors. Our advisors have all had long term relevant industry and technical leadership roles before joining us.

Other companies with similar names/concepts using old fashioned colours and imagery (particularly cliche images of graphs with arrows, compasses, navigational devices).

Where logo will be used:
Printed
Online
Software applications - browser and tablet based
Signage
Possible embroidering

Preferred colours:
No rules. Will leave this open to designer discretion.
Maybe - a bright colour combined with navy blue and grey? Don’t want to apply any creative restrictions here. Open to all ideas.

Particular consideration needs to be given to how the logo will appear on a computer screen or tablet. Needs to be clean and not too cluttered or complex.

Visual style:
Open to designer’s discretion - but needs to be modern and stylish. No dated images of a compass, arrows etc or indicative of cliches like ‘Sailing to Success’. Needs to be very contemporary, fresh and bold.

Industry/Entity Type

Business

Logo Text

Compass Business Navigators