• A$200

• 62 designs

• 16 designers

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Logo Design Brief

We need a logo for a new Australian website called 'and, it's FREE!' The website is a beautifully curated collection of quality and genuine FREE finds. We are aiming the site at women 25-50 years and it will be clean, simple but also with a dash of character/flair. We imagine it being of particular interest to those women who frequent sites like pinterest and etsy.

The colour palette we've chosen includes 5 colours but we're open to ideas on which colours are dominant etc. The palette includes (in no particular order)

#556270
#4ECDC4
#C7F464
#FF6B6B
#C44D58

The final design should convey a clean, simple and strong message with a splash of arty (whimsical?) character…. because we're a little bit 'cool' ;)

Target Market(s)

We are aiming the site at women 25-50 years and it will be clean, simple but also with a dash of character/flair. We imagine it being of particular interest to those women who frequent sites like pinterest and etsy.

We want visitors to the site to feel like they have found a trendy BEST KEPT SECRET, not a bright, flashing FREE website.

Industry/Entity Type

Boutique

Logo Text

and it's free!

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Logo styles of interest

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Requirements

Must have

• - We'd really like the logo to be set on a white background, keeping it really clean and simple.
• The logo needs to be in vector format so we can enlarge it for posters etc.

Should not have

• No dollar signs… or anything that makes the site look or feel like it's a BARGAIN BASEMENT SALE. The idea is that the site is a modern, clean and simple gathering place for amazing finds, that just so happen to also be totally FREE.