• US$100

• 44 designs

• 11 designers

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T-shirt Design Brief

Xcel Fitness has been open for just over 20years (www.xcelfitness.com) and we are looking for a fresh t-shirt design for our members to enjoy. We typically generate 5-8 t-shirts per year, and have gotten a little stale, and want to push the limit on what we can offer. Attached is our logo, and you can check out our website for the feel and offerings of the gym. Would need to have "XCEL" incorporated into the design (see second file with past shirts), and using the "XF" with red triangle as appropriate. Gym colors are black, red, white, and grey. BUT, like the ad says, we are looking to push the limits and create something truly breathtaking and unique.

Target Market(s)

Current members of the gym

Industry/Entity Type

Gym

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Font styles to use

Other font styles liked:

• Tablet Gothic, Roboto

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Gym logo in the final product.
• This could be the "XCEL" or the "XF" with red triangle or both. The uploaded file has my logo in .ai format, so you can use as needed.

Nice to have

• I'm just bored of the "same old thing". We have found that placing XCEL on the front, and then making the back interesting and cool has been a top seller.

Should not have

• Needs to be cool. We are priced higher than most in the area, and looking for something elegant, that a 30-50yr old would purchase, where that is my member.

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Files

Download all files - 6.7 MB