new logo for Cashflow automation software system

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This customer received 123 logo designs from 55 designers. They chose this logo design from Jenny as the winning design.
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Logo Design Brief
We run an accounts receivable automation software as a service platform. Wtf does that actually mean? It’s a tool any business can plug in that completely puts the entire process of getting paid by your customers on autopilot. You can customize workflows for specific clients, by group, payment schedule etc so you don’t lose that personal touch but it all happens seamlessly in the background without the business owner or their staff having to dedicate any time to ensuring every invoice is getting paid. Period. It doesn’t just get you the money you’re owed faster and help you stabilize your businesses Cashflow but it also can help increase revenue by supporting review/referral awareness campaigns, NPS surveys, or any additional revenue generating campaign your company is currently focused on, without ever conflicting with its #1 priority which is to get you paid on time, every time. Our current brand name is “InvoiceSherpa” which suggests that we are an advanced invoicing tool not an AR automation tool, we have no current tagline and the logo does nothing to help sort matters out. We’re just going into a complete rebrand and I thought getting some fresh eyes on the new logo/tagline (knowing the headline brand name has to stay the same for now) would be a great place to start. Sherpa implies we will be your guide... that could be worked into the imagery I’d also like to explore things that evoke wealth, stability, autopilot, even superhero. A customer once said “discovering InvoiceSherpa was like hiring a full time expert to focus on AR but for less than $50/month” if that helps. 86% of SMBs that fail, fail due to Cashflow related issues.... we help elevate that burden so they can just focus on creating kickass products and services.
Target Market(s)
Sub owners doing better 1-10 million... they are growing and with growth comes expenses. They’re solid business owners but when they clients they were investing in that new staff (equipment, officespace, swag, software, etc) for don’t pay on time they can get totally upside done even though they have a successful business on paper. We also partner with bookkeepers and accountants who can not only use us themselves but have dozens of clients they can refer us to.
Industry/Entity Type
Fintech
Logo Text
InvoiceSherpa
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Roboto anything in that family
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Imagery that invokes the true functionality of our product and doesn’t confuse people on our brand.
Nice to have
- If you have a creative tagline to add I’d love you forever? (We currently do not have a tagline).