• A$300

• 153 designs

• 86 designers

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Logo Design Brief

We need a logo for our new Craft Brewery (Beer)
We want the logo to be immediately recognisable, it should identify what we do and where we are.
We would consider a simple approach or a more complex logo.

What we don't want ….. a witches cauldron with frogs and witches hats or warts, we don't want it to reflect a cartoon like image.

It can include the elements of water, hops, yeast and malted barley.

It can include a geographical indicator such as Hervey Bay - Google search it. Fraser Island - Google search it.

Further information: A Cauldron is the original Brewing and Cooking vessel
Cauldron Brewing is a new start up Craft Beer Brewery, located in Hervey Bay, Queensland, Australia.

Looking for either a simplistic logo or a detailed logo featuring our business and locality, or features of our locality. 2 polar opposites.

Target Market(s)

21-65 year old craft beer fans, generally tech savvy, informed and well travelled individuals who enjoy good food and good beer. They want to be in touch with the beer and feel connected with the source.

Industry/Entity Type

Craft Brewery

Logo Text

CAULDRON BREWING Hervey Bay

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should identify the Brewery Name and Location
• we will consider a logo with either very clean lines or detailed content.

Nice to have

• We would like the logo to be representative of good beer and our location. Hervey Bay is a mecca for whale watching, fishing and beachside relaxation. we'd suggest you google search Hervey Bay.
• We have two ideas in our mind for the logo design, which are worlds apart, either a clean simple logo or something more complex that identifies the place we work live and love.
• I've included some images from around our local town and about beer....malt, hops etc to give some ideas.

Should not have

• We don't want warty nosed witches and goblins. Not looking for anything gothic by nature. Metallica and skulls has been done to death in craft beer....no more thanks.
• No bones and dripping blood thanks.

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Files

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