CREED Marketing Agency - Logo/Brand Design Project

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This customer received 90 logo designs from 48 designers. They chose this logo design from FSTAN1010 as the winning design.
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Logo Design Brief
CREED Marketing is looking for top-tier brand design. We're a military-inspired marketing firm that focuses on connecting you with the customers that share your CREED. We believe in growing your business, by upholding the values that your business holds. Transparency is key for us, hence our name. By reading our creed you know us, what we stand for, and what shapes our business. This is our CREED:
"We're an agency that stands ready to execute your mission at a moments notice.
We plan, execute and overcome in the success of your company vision.
We act BOLDLY, taking action with purpose and without reservation.
We execute EFFECTIVELY succeeding in your mission.
We engage our STANDARDS at all times, never accepting the sub-standard.
We affirm LEADERSHIP-oriented actions and lead from the front to victory.
We exercise INTEGRITY first, with your success at the forefront of our mission.
Our mission success is reliant on enhancing your success.
We will never quit on your mission.
We will always do right by you.
We will always live by our CREED.
We are CREED Marketing."
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We operate by acting on these values:
BOLD - Action with a purpose
LEADERSHIP- Action that shows the way to success
EFFECTIVE - Action taken on a proven strategy
STANDARDS - Action with quality at all times
INTEGRITY - Action with only your mission in our sights
Design:
We want a modern, clean and conservative brand design that is not boring. We want something that will pay homage to the design trends of the US military in the 1930/1940s but updated for a modern market.
Colors - We want something darker in feel without using any black. Yet again something that can seem clean but also can be used in a gritty/edgy way.
Bonus points for implementing these two design cues.
1. Topographic texture - A texture that we tried using on a previous project that never came to fruition. The logo will be uploaded - I love the idea of incorporating this topographic texture with CREED Marketing
2. Pay homage to the special forces arrowhead patch, maybe something similar as our icon. (uploaded as well)
3. Incorporation of a lightning bolt as a piece of/ in replacement of a letter in our name. Or in another creative way.
4. Not essential, But I would like to see versions that tastefully include "est. 2018"
Brands that inspire us:
GoRuck.com
www.nobullproject.com
thursdayboots.com
https://dukecannon.com/
https://www.roguefitness.com/
Target Market(s)
Small/Medium Startup Brands & Military Owned Businesses
Logo Text
CREED Marketing Agency
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ICON + TEXT design
Nice to have
- 1. Topographic texture - A texture that we tried using on a previous project that never came to fruition. The logo will be uploaded - I love the idea of incorporating this topographic texture with CREED Marketing
- 2. Pay homage to the special forces arrowhead patch, maybe something similar as our icon. (uploaded as well)
- 3. Incorporation of a lightning bolt as a piece of/ in replacement of a letter in our name. Or in another creative way.