Poster-style graphics needed for "rock star" Storytelling Coach
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This customer received 38 flyer designs from 9 designers. They chose this flyer design from hih7 as the winning design.
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Flyer Design Brief
Thanks for your interest in my project. I need the FRONT COVER and BACK COVER for our 2018-9 Strategic Storytelling Programs brochure.
I run skills development events for Fortune 500s like Citibank, Adidas, DaimlerBenz, Intel, Adobe, etc. The idea is to have first impression of "wow" design and impact that this is SOMETHING DIFFERENT from the usual corporate blah blah blah stuff.
Your inspiration will be from exciting movie posters featuring 5-star reviews ... ( I include a few examples as reference)
This brief is only for Front and Back Cover. (Don't worry about inside - we will use existing program brochure outlines for this). Have fun!
Output: A4 Portrait (VERTICAL) format, colour, PDF and jpeg.
Oh, the really good news is this: whoever wins this, will also get to work on the cover designs for my other company's programs too.
Target Market(s)
Fortune 500 corporates in Asia Pacific - might be HR or CEO or Marketing Department reading it. But it must be "exciting" not "corporate boring square and grey"
Industry/Entity Type
Training
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- FRONT COVER:
- 1.Stu Lloyd pic on front cover - front and centre.
- 2. Must look like a 'movie poster' with 5 star reviews, Make it appear important, credible, exciting - make them want to read and share the brochure.
- 3. Reviews (as supplied below) big and bold on the front.
- 4. Headline: Hi, I'm Stu Lloyd. "The Perfect Storyteller!" - The Telegraph, UK.
- Subhead: Strategic Storytelling & Presentation Literacy Skills Events 2018-9.
- 4. CATMATDOG logo. www.catmatdog.com
- --
- BACK COVER:
- 1. Maybe a montage of shots (as provided) to show workshops and activities.
- 2. CATMATDOG logo
- 3. Call to action:
- Imagine what we could do for you! To unleash your team's strategic storytelling power, contact CATMATDOG today:
- topdog@catmatdog.com
- Asia/Pacific Storyline +66-92-448-8625.
- Heart Office: 7F Kong Ling Building, 100 Jervois Road, Sheung Wan, Hong Kong.
- www.catmatdog.com
- See more stories and clips at youtube: tusitala88
- facebook.com/CATMATDOG
- --
- Reviews for front page: (use as many as you can/like ... the last ones are the least important ones)
- “You rock! The tips you shared will help me immensely in creating more potent and engaging content.” Producer/Anchor, Astro Awani TV, Malaysia.
- “Great! Best course I have taken so far. Stu is an expert in his field. 10/10!” Dr SLW, Director, Pfizer, China.
- “You have transformed the team in a day!” Director O&D, Asia Pacific, Colgate Palmolive.
- “Fantastic! Inspiring, fun, practical – That’s his magic dust. Some of the best training in my 25-year career. ” Managing Director, IPSOS.
- “Very inspiring and engaging teacher with highly positive energy. I learned a lot!” Regional Marketing Manager, Hootsuite, Singapore.
- “Wonderful. Your energy and professional coaching are so impressive. The skills you taught are very helpful.” Lead R&D Engineer, GE, China.
- “Yeah! Yeah! Yeah! You’re the man, Stu. You helped me a lot in making my talk tighter … really appreciated!” Nick Tockman, Deadliest Catch (Emmy Award-winning program airing in 200 countries), Discovery Channel.
- “Thank you, Stu, for being such an amazing coach. The best of the best – I actually look forward to presentations now. !” Regional Financial Manager, APMEA, GTA Travel.
- "Stu is truly a subject matter expert." Marketing Executive, Citibank, Singapore.