• US$180

• 29 designs

• 14 designers

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Advertisement Design Brief

We need a post card mailer designed to notify Landlord's of the need to register their rental properties according to local ordinance. Designed for optimal response, the response we are looking for is getting the recipient to go to a URL that will be on the postcard.

The postcards will be sent on behalf on Municipalities (aka communities) that we represent. They notify the Homeowner/Landlord of the need to register their property. We will inform them of the properties we have discovered evidence and registration is required. We are considering a color post card that will include the community logo and the company logo and other formatting graphics that enhance the design to get the result we are looking for.

There will be dynamic content in the design that will be specific tothe community logo, message text, property addresses, URL/Code, etc...

Clarifications 9/10/2018:
I wanted to clarify that this post card is not an advertisement but rather an official notification of the obligation to comply and register the property. We want the design to be professional but not to look like an advertisement.

We are looking for instant credibility. This should come with a focus on the community logo. Whether or not we even show the PROCHAMPS logo is optional, I am open to designs without it.

Also, we want to emphasize getting them to the coded link.

None of the designs so far achieve the instant credibility or give enough focus to the getting them to the link.

Lastly, the property list will be an actual list of 1 to 5 properties that are required to be registered by the owner. The design should contemplate an actual list of properties.

If you need a sample community logo you can pull one from prochamps.com or from any U.S. community home page.

One other point of clarification, the postcard will be sent for one community at a time. I see some designs with multiple community logos and that is not accurate. If an owner has rental properties in multiple communities then they will get multiple postcards from us. Each post card will be unique to a specific community.

If the owner has multiple properties in that community then they will be listed (hence the property list of 1 to 5 properties)

Target Market(s)

Landlords of rented properties

Industry/Entity Type

Government

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must look official, from the communities that we are partnered with

Should not have

• This should not look like a Real Estate advertisement

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Files

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