Landing Page - Mortgage Loan Intake
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This customer received 12 web designs from 3 designers. They chose this web design from pb as the winning design.
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We are a mortgage company seeking a clean, easy-to-use landing page that consists of minimal copy and creative with a short intake form for customers to sign up to work with us on securing their home financing. We will soon have FB and Google campaigns running throughout the US, and those ads will lead to this landing page. We need at least one landing page for now and may need a slightly different version for A/B testing,. We will expand the project at the beginning of next year with additional versions with the same branding, just geared towards slightly different loan products.
This is the existing intake form we would incorporate on our landing page:
https://apply.ziplend.com/#/create-account
Here is some of the existing content that we would use as a springboard for the design, color scheme, and content of the landing page:
https://assentmortgage.com/https://assentmortgage.com/about/https://assentmortgage.com/refinance/consolidate-debt/
I have also included images that are related to what we're looking for either visually (feel and format) or in terms of the message.
Target Market(s)
people (borrowers) looking for a refinance or debt consolidation through a refinance
Industry/Entity Type
Mortgage Lender
Number of Pages Required
1 page
Font styles to use
Other font styles liked:
- unsure of the name but we would use the font currently used on assentmortgage.com
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- intake form, clean light feel
Nice to have
- explanation of debt consolidation benefits or easy process via a simple infographic or illustration with a clean layout
Should not have
- anything off-brand (colors that are too heavy or not clean and airy)