• A$170

• 104 designs

• 37 designers

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Logo Design Brief

Toybox Labs is a company specializing in bespoke software for academics. Our clients are professors and researchers in the cognitive sciences (especially pyschology, childhood development, linguistics, education and training). We are an original and groundbreaking company, the first to operate in this niche.

Until now most researchers commissioning software have done so using general software developers. As such, most of our potential clients are unfamiliar with the idea that a company like ours could exist.

Our specialization is our competitive advantage. In the past, researchers have experienced miscommunications and mismatched expectations when working with developers who are unfamiliar with the objectives and requirements of academic clients.

As such, our most important requirement is communication of our speciality. When looking at our logo, it should be instantly obvious that we specialize in research & academia.

Some brainstormed ideas include:

- test tube / information flowing out of test tube
- brain image to emphasize that we work mainly in the area of cognitive science
- incorporate graphs/statistics into the logo, especially unusual or eye catching data visualiations

No logos revolving primarily around DNA, atoms, mathematical symbols etc. This is the right idea, but we deal with the soft sciences, not the hard sciences. We could theoretically accept a design with one of these as a minor element.

IMPORTANT: Many of the ideas above are a little cliche. Our company is fresh, original and trailblazing. We would especially welcome designs that reflect that, while still communicating the crucial idea that this is a research-focussed company. We would also welcome designs that emphasize the playfulness or creativity involved in designing experiments.

We are happy to consider any color choices, and logos with or without text. As far as incorporating text into the logo, we could consider either the company name, or possibly a short description such as "software for academics" or "software for research".

Chosen design must include .ai files

Target Market(s)

researchers in the cognitive sciences

Logo Text

No text, OR company name (Toybox Labs), OR message describing company (see above)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• When looking at our logo, it should be instantly obvious that we specialize in research & academia.

Nice to have

• Original and fresh designs (no cliche) that still effectively communicate our specialty.