• US$150

• 124 designs

• 38 designers

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Logo Design Brief

Logo design is needed for a new weight loss program that takes a new perspective on attaining sustainable weight loss. The program focuses on changing eating behaviors and the psychological correlation of overeating to operant conditioning. Operant conditioning is based the "Skinner Box" and a mouse being conditioned to press a lever to obtain food. The same concept applies to overeating and weight gain as overeaters have conditioned themselves to eat that way. Retraining one's eating habits is the key to sustainable weight loss which is why diets don't work long-term.

Target Market(s)

Average American

Industry/Entity Type

Weight

Logo Text

Operant Eating

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some correlation between eating and the operant conditioning concept (trained to eat like a mouse pushing a lever for food). This can be a general concept tying together psychology and eating. Open to your creativity!

Nice to have

• I could picture bringing in the concept of the "Skinner box" mouse as the mouse's conditioning to get "the cheese" directly relates to overeating behaviors. Anything from this type of correlation could be fun to use. You could also consider pulling in the mind (a brain) or thinking to help relate the concept of psychology to eating.

Should not have

• Nothing that would offend someone who is overweight looking to lose it!