Future CrossFit gym owner needs an awesome fitness brand logo.
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This customer received 155 logo designs from 68 designers. They chose this logo design from Fox Design as the winning design.
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Logo Design Brief
I need a logo design for a new online company called The Box Journey. This website is going to document the journey to CrossFit box (aka CrossFit Gym) ownership from a newbie perspective and answer all of the questions that a new gym owner could possibly have. I would like to see somewhat simple designs that incorporate common CrossFit/functional fitness equipment. An ideal design will incorporate something about a path/journey/map (be that start/end markers, a compass, etc), and be set around an actual or cartoonish plyometric box with "stencil/stamped" type font (see uploaded photo for example or google "Rogue Plyo Box"). I don't know that I'd want the box to be actual natural wood color, more like black/white or some cool color scheme (limited to only two or three colors--search "Rogue Foam Box". I also uploaded two of my do-it-yourself logos just to show the direction I was headed. I would like this logo to be somewhat reusable for website headers, social media profile pictures, etc. Go here for some logos for CrossFit gyms: https://321goproject.com/crossfit-logo-gallery/
Target Market(s)
CrossFit Gym Owners
Industry/Entity Type
Fitness
Logo Text
The Box Journey
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Stencil or Stamp Font
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Excessively small font, cheesy looking graphics