• US$170

• 26 designs

• 16 designers

---

Logo Design Brief

We need a logo for a new women's organization we are creating called - Heads over Heels. The mission of the organization is to support women-led businesses; however, we also need the organization to be inclusive, and not alienate men - who are an important part of our vision.

The name "Heads over Heels" is a "play on words. "  Head over Heels is usually a reference to falling quickly, sudden and fully in love.  In the case of our organization, for the "Heels" we are referencing that it is women who wear high heeled shoes in a business and professional context - which is the norm in many business contexts, particularly here in Sydney, Australia, where we are based.   For the "Heads", we are referencing the minds/brains that the type of women we are trying to attract have.   

Target Market(s)

Target market include:
1. Members: professional women in senior executive roles - likely 30-50year old who can lend a hand to our businesses and attend our networking events.
2. Corporations: banks, professional services firm (accounting, law), other corporations who will ask for sponsorship.
3. Women start-up leaders: that will be invited to ask for our help. These will likely be a bit younger, but will not be unlike #1.

Industry/Entity Type

Non-Profit

Logo Text

Heads over Heels

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• -a professional look -simple -classic -professional
  
• -open to many colors, although a pink or purple version may appeal the most
  
• -open to incorporating a "high heeled" shoe into it, although we are not completely sure that it's essential

Nice to have

• -anything that is likely to alienate men

Should not have

• -anything likely to alienate men
  
• -content that is too sexy - this is a very high end professional context

---

Files

Download all files - 0.0 MB