ActiveXchange logo - Australian sport intelligence business - empowering data - creating active c...
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This customer received 282 logo designs from 122 designers. They chose this logo design from shakuna as the winning design.
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ActiveXchange Logo Design - see attached file
We need an update/ refresh of our logo for our data analysis and business intelligence company working across Australia and New Zealand called ActiveXchange. We use 'big data' to ensure investment by government, sport bodies, and leisure and fitness facility operators helps create more active communities, commercial returns, and social value impacts.
ActiveXchange – brand concept to date:
Purple colour is a strong colour in the sport sector – see London 2012 Olympics
ActiveXchange – brand concept to date:
Provide your member, attendance and facility data and get value back – an exchange
Changing a population to get more active through better shared intelligence - Active / Change
Bringing learnings from other countries – the exchange part
Focussing investment and development in specific areas – the ‘X’ on the circle or similar (targeting)
Forward looking and progressive/ innocative – shape of the ‘e’ and ‘c’ – and potentially arrows to form the ‘X’ - 'change' logo arrows
Purple colour is a strong colour in the sport sector – connotations with Olympics. See attached file for base concept.
Target Market(s)
Sport centre and gym operators, sport bodies, local government, state and federal government
Logo Text
ActiveXchange
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Lower and upper case as above. Use of the 'X' to create an interesting design to show progress and forward moving (possibly with interchanging arrows). See attached file.
Nice to have
- Flexible on text font used