• A$150

• 282 designs

• 122 designers

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Logo Design Brief

ActiveXchange Logo Design - see attached file

We need an update/ refresh of our logo for our data analysis and business intelligence company working across Australia and New Zealand called ActiveXchange. We use 'big data' to ensure investment by government, sport bodies, and leisure and fitness facility operators helps create more active communities, commercial returns, and social value impacts.

ActiveXchange – brand concept to date:

Purple colour is a strong colour in the sport sector – see London 2012 Olympics

ActiveXchange – brand concept to date:

Provide your member, attendance and facility data and get value back – an exchange
Changing a population to get more active through better shared intelligence - Active / Change
Bringing learnings from other countries – the exchange part
Focussing investment and development in specific areas – the ‘X’ on the circle or similar (targeting)
Forward looking and progressive/ innocative – shape of the ‘e’ and ‘c’ – and potentially arrows to form the ‘X’ - 'change' logo arrows

Purple colour is a strong colour in the sport sector – connotations with Olympics. See attached file for base concept.

Target Market(s)

Sport centre and gym operators, sport bodies, local government, state and federal government

Logo Text

ActiveXchange

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Lower and upper case as above. Use of the 'X' to create an interesting design to show progress and forward moving (possibly with interchanging arrows). See attached file.

Nice to have

• Flexible on text font used

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Files

Download all files - 0.6 MB