• US$150

• 171 designs

• 80 designers

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Logo Design Brief

We have a successful car sharing/rental business hosted on the Turo platform here in Denver, CO. We have been in business for four years, previously known as "rentcarsfromkyle.com". We are updating our brand and trade name as part of LLC formation.

We like some of the visual aspects of the Turo.com website, like the road backgrounds, iconography/outline style (car icons particularly), etc. We do not like the purple and green palette, however. Some use of the black/white/road grey would be good.

We'd like a design that could be used as single color, or multiple colors. We'd like to incorporate the colors of the Colorado flag most prominently - blue, yellow, red.

The logo should strike a balance between visible/easy to recgonize: think of being able to see on a hooded sweatshirt or car topper from a distance; this will help us identify ourselves to our parking lot staff. But...the design shouldn't be too "cartoony", if that makes sense.

99% of our rentals start and end at Denver International Airport.

Open to any and all ideas, but would like to see some designs play with our initials "CCS" spelled out: one "C" could be the c on the CO flag, the second C could be a tire or steering wheel design, and the "S" could be styled as a roadway. Just an idea, not our primary/only ask. We trust you to come up with something memorable, friendly to tourists, and professional.

Target Market(s)

Potential renters on our website, Turo's website, people seeing us wearing the logo in the parking lot while cleaning cars, on lightboxes attached to our service car.

I'll also be taking the winning design's logo and color palette to design a custom cycling jersey. We ride our bikes to and from servicing cars occasionally, and get a lot of traffic visibility.

Industry/Entity Type

Car Rental

Logo Text

Colorado Car Sharing

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All three words spelled out. "CCS" by itself only acceptable as a second/alternate logo option

Should not have

• Purple, Turo's times new roman-esque font

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Files

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