• US$150

• 269 designs

• 113 designers

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Logo Design Brief

We need a logo design for a new company based in South America called Aventura 360 (the translation is Adventure 360). We are a business with the goal to promote the practice of orienteering in Ecuador. Orienteering is a sport that combines both a physical and a mental element. The basic idea in orienteering is to proceed from course start to finish by visiting a number of control points in a predetermined order with the help of map and compass. In order to choose the best possible route, orienteers look at the characteristics of the terrain, and the winner is determined by the fastest time to complete the course. What is unique to orienteering is that an orienteer must navigate and make quick decisions while running at high speed.Orienteering is suitable for both genders, all ages and it can be practiced throughout a variety of different sports like running, mountain bike, kayaking, and so on. The only requirement is the use of a map and a compass to visit the control points predetermined. In this context, our company organizes different sports events, sometimes these events include the practice of one single sport like for instance trail running, and sometimes the events combine different sports like mountain biking, rappel, and kayaking. The common factor is that it is always compulsory the use of a map and compass to finish the route. Our events are always organized in the midst of nature and target a range of clients going from kids to elite athletes. The design should communicate that we are a company promoting orienteering to all through the practice of adventure sports in the midst of nature. We want a really nice design to star making accessories with it like caps, t shirts, and so on. We want people to have clothes with this logo and be very happy to wear them. It should communicate strength as logos like RedBull. We are attaching the current logo we have. We are also attaching other logos that are used for the practice of this sport, we are including them to give some ideas, but we are open to different proposals.

Target Market(s)

People who like to do outdoor activities. All ages, ranging from people that are starting to do excerciese activitis to elite athletes.

Industry/Entity Type

Events

Logo Text

Aventura 360

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A compass due to this is a basic tool for orienteering. It could also be a map. But we are open to different proposals.

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Files

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