Natural, eco friendly bag business needs a logo design

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This customer received 190 logo designs from 104 designers. They chose this logo design from RsMp as the winning design.
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Logo Design Brief
We sell re-usable bags. After something simple (as the logo text suggests). One color, nothing to detailed. Font can be uppercase, lowercase etc etc. Logo should include an icon of a bag that can be used separately from logo (but shouldn't be a standard icon of a bag). Attached is an image of the bag used for the range. Name is a play on words of the familiar term "back to basics".
Target Market(s)
20-55 (male and female).
Enjoy cooking, shopping, farmers markets.
Industry/Entity Type
Shopping
Logo Text
Bag to basics
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The use of a bag within design.
- Possible use of the double "b" in the name bag to basics
Should not have
- No leafs.
- Multiple colours.