Kaputar logo design -
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This customer received 202 logo designs from 82 designers. They chose this logo design from Alien Cookie as the winning design.
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Logo Design Brief
Business name logo. We specialise in hand-crafted 'timber' climbing holds (the grips used in rock-climbing gyms but most are plastic). We are leaders in this specialized market. We refer to ourselves as KAPUTAR and the logo / name needs to reflect / communicate a few things - high class/elegant, connection to nature, elite craftsmanship, be really simple, crisp and clear and recognizable (as we need to print these on some small products). We're based in Australia and will distribute globally. Look up the rock-climbing sport of Bouldering for more information. We also own and run a Bouldering gym (www.freestylebouldering.com). Kaputar is simply the name of our local climbing area (ie. Mount Kaputar national park Australia).
Target Market(s)
This sport attracts intelligent, often well educated problem solving people (often doctors and engineers) with primary focus on the young professional market of both men and women.
Logo Text
Kaputar climbing holds
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear, easy to read, simple and elegant. Printing will be largely onto plywood timber (ie. as shown in the photos) so it must be recognisable, distinguishable and legible from a distance.
Nice to have
- Australian identity. For example, use of a boomerang for the K
Should not have
- complexity