• A$150

• 202 designs

• 82 designers

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Logo Design Brief

Business name logo. We specialise in hand-crafted 'timber' climbing holds (the grips used in rock-climbing gyms but most are plastic). We are leaders in this specialized market. We refer to ourselves as KAPUTAR and the logo / name needs to reflect / communicate a few things - high class/elegant, connection to nature, elite craftsmanship, be really simple, crisp and clear and recognizable (as we need to print these on some small products). We're based in Australia and will distribute globally. Look up the rock-climbing sport of Bouldering for more information. We also own and run a Bouldering gym (www.freestylebouldering.com). Kaputar is simply the name of our local climbing area (ie. Mount Kaputar national park Australia).

Target Market(s)

This sport attracts intelligent, often well educated problem solving people (often doctors and engineers) with primary focus on the young professional market of both men and women.

Logo Text

Kaputar climbing holds

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• clear, easy to read, simple and elegant. Printing will be largely onto plywood timber (ie. as shown in the photos) so it must be recognisable, distinguishable and legible from a distance.

Nice to have

• Australian identity. For example, use of a boomerang for the K

Should not have

• complexity

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Files

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