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Aspen, Colorado tour company needs a logo design
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This customer received 220 logo designs from 91 designers. They chose this logo design from arsalan 4 as the winning design.
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US$150
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220 designs
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91 designers
Logo Design Brief
New brand for company that offers unique walking tours in Aspen, Colorado. Tours range from scenic, historic, ghost & food experiences.
A logo that can be used as the company grows and adds different offerings.
Tours highlight a small town world class resort and are casual walks around the downtown sidewalks, pedestrian, nature paths & parks.
A logo that captures the Aspen idea of mind, body and spirit and the balance of modern man.
To get an idea of my companies personality visit www.AspenWalkingTours.com
Updates
Gathering more feedback
Submitted logos have not resonated with me.
Have yet had a design resonate with me
Designs not yet resonating with desired branding
Target Market(s)
Upscale & sophisticated travelers.
Industry/Entity Type
Tour
Logo Text
Dean's Aspen Tours
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The branding itself is "Dean's Aspen" as in produced by Dean's Aspen so these tours are part of that brand. This should be represented in the logo as "Dean's Aspen" headlining with "Tours" underneath or separated in some way.
- If designer is using an acronym of the company in the logo they should use "D" "A" of "Dean's Aspen" (upper or lower case).
- Imagery woven into design that invokes the other messaging in this brief.
- Personality, exploration & discovery.
- Creativity.
Should not have
- Do not use images of shoes, feet, hiking, airplanes, cars, roads, world, globe, travel agency related images.
- Do not use the full acronym of company name "DAT"
- Do not use images similar to what the company has used in the past.
- Do not use images similar to other Aspen brands.
- Although nature images of trees/leaves/mountains can be complementary they should not be predominant. Images invoking camping/hiking/wilderness are not a correct representation of company.