• A$150

• 45 designs

• 28 designers

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Logo Design Brief

Create a Digital Workplace icon for a large insurer

• Our brand: engaging, positive, smart, innovative, inclusive and bright
• Our company culture: everything we do comes back to how we can be Closer, Braver and Faster
• Background info:
o We are launching a new Digital Workplace capability in our IT division
o We need an icon as a clear visual identifier of what we do – one that says we’re all about giving our people an amazing employee experience of our workplace technology
o We put our people at the centre of our workplace technology experience.

Target Market(s)

• Industry: insurance
• Target audience: internal employees (15,000+ employees)

Industry/Entity Type

Insurance

Logo Text

No text / This must be an icon not a logo

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Request: icon with following attributes (no logo)
• o Clean, modern and professional
• o Colour: primary colour is purple – see attached colour palette
• o File type: EPS format preferred
• o Size (if format is not eps): approximately 1000 x 1000 pixels
• o Other design info:
•  No text
•  Transparent background
•  Use across multiple media (e.g. print, online, video).

Should not have

• No Text
• No logo - we need an icon

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Files