Velo Condos a new condo development in Boulder, Colorado
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This customer received 257 logo designs from 95 designers. They chose this logo design from Khalik as the winning design.
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Logo Design Brief
Progressive new condo development across from an amazing bike park in Boulder, CO.
- For reference of what the developer recently did for their own branding see https://thistle.us/. We like this style of logo & color used.
- Please see the condo developers, Thistle Community Housing here website to see their logo for reference as they recently updated their logo.
The condo development is bike-themed hence the word "VELO."
- Trying to appeal to both millennials as well as older age groups.
- The logo should appeal to people with a passion for the outdoor lifestyle while maintaining a refined and sophisticated look and feel.
Features that make Velo a unique opportunity are
-Serene Location
-Next to Hayden Lake & bike path
-Exceptional Flatiron Mountain Views
-Across from 42-acre Valmont Park
-Valmont Bike Park, Dog Park, Disc Golf Course
-Proximity to Whole Foods, 29th St. Mall, Google & Boulder Reservoir
-Significant outdoor spaces including large balconies & ground floor yards
-Private Garages
-Dog & Bike Wash
-Co-office common area/Mini Mart/Cafe
-Live/Work Options
-Modern architecture
-New Construction
Updates
Still looking for additional designs!
Target Market(s)
condo buyers in the 20-30 year old range as well as 50+ year old condo buyes
Industry/Entity Type
Real Estate Development
Logo Text
"Velo" or "Velo Condos"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Logo focus should be word-based (Velo) so it's easy to read & more prominent for marketing purposes. Any illustration/concept/abstract should be secondary
- - Looking for something that will mostly appeal to Gen Y (20's-30 year olds) but also still appeal to the baby boomers (50+ year olds).
- - Want to appeal to hipster, tech-savy but neutral enough to appeal to 50+ year olds
- - Open to options that have "Velo" as the prominent and then the word "Condos"maybe smaller