• US$250

• 29 designs

• 7 designers

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Label Design Brief

We need to design the brand logo, as well as the label for a new granola brand for the Latin American Market. In terms of design objectives, we want to portray this is a home-made, artisan granola, made with care and using only noble ingredients. To reinforce our promise, we will use paper kraft doypacks, in order to create a "bakery made" storytelling around our products. This product is the first of a series of future launches. We expect to keep the design winner for future projects.

Target Market(s)

Households, and people in general that value a better quality of granola, made with only premium ingredients.

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• PRODUCT
• Artisan Granola
• BRAND NAME
• That’s It.
• DESIGN OBJECTIVES
• 1. Design must portray a home-made, artisan granola, made with care and noble ingredients.
• 2. We are looking for a clean design, even minimalist, where key information (our noble ingredients) take center-stage.
• 3. We are looking for a typographic logo.
• 4. We are launching two granola flavors. We would need you to set a design for one of those, and then apply it to the other one. We suggest you differentiate them by the use of secondary color(s). Nevertheless, we are open to suggestions.
• ABOUT THE PACKAGING
• 1. Number of colors to be used: Ideally 2. (No more than 3).
• 2. Main color: Black or Dark Brown.
• 3. We will use a clear brown, kraft paper Doypack (find pack references and packaging dielines below).
• DESIGN INFORMATION
• We are providing the info to be included in the front and back panels.
• Information is provided in Spanish (for a Spanish speaking market).
• A. Front panel
•  Brand: That’s It
•  Product Description: Granola Artesanal
•  Ingredients:
• o Flavor 1: Arándanos, Almendras, Coco Rayado, Miel de Abeja, Panela
• o Flavor 2: Pasas, Almendras, Coco Rayado, Miel de Abeja, Panela
•  Net weight: Peso Neto 300g.
• B. Back panel
• Some of the information is not yet available. We need you to make the layout to include it later on.
•  Brand (Logo)
•  Nutrition Facts
•  Ingredients
•  Bar code
•  Company name
•  Name of distributor
•  Space available for writing a small phrase (about 80 words that speaks about our values, quality, and process).

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Files

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