• C$300

• 185 designs

• 83 designers

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Logo Design Brief

We are a well establish boutique that sells dancewear, swmwear and bras. We mostly cater to women. Our new logo needs to reflect the joy of movement of dance, the sensual pleasures of the beach and the luxury of bras. It needs to be warm and approachable. Dance is half of our business, so the logo can't be too much like a lingerie store. We sell mid to high end swimwear, high end bras and much lower priced dancewear. It will be important for the logo to not make our store look too expensive to the dancers. Our name "Brio" means verve, energy in Italian. We would want the new logo to reflect this. I've attached our old logo, a picture of the store and a scan of an idea (that needs to be worked out) of one option for the logo. I like that the curve implies movement. a jump in dance, a wave. Feels free to use this as a start or not. I trust your design skills and look forward to seeing your ideas.

Target Market(s)

Women 15-55

Industry/Entity Type

Retail

Logo Text

Brio in the main variant, Brio bodywear inc. for corporate communication

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, striking, fun, movement

Nice to have

• the "bodywear Inc" portion would be nice for corporate communications but not essential
• We have used blue for your signage in the past
• this is likely not possible but what if we had one base logo with one variation for dance, one for bras, one for swimwear? The bras & swim could also be combined.

Should not have

• Florid scripts

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Files

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