Start-up logo - underwater, earth and environmental science
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This customer received 169 logo designs from 60 designers. They chose this logo design from Matt Bradshaw as the winning design.
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Logo Design Brief
Logo for a start-up:
Background:
We provide underwater equipment and expertise supplier for environmental investigation.
Our equipment includes underwater cameras for deep ocean and shallow seas photography in addition to equipment for sampling the seafloor materials.
We are currently focused on providing specialist geological and ecosystem knowledge.
Internal Logo Ideas:
Our company name is 'Element Group'.
As a staring point, we would like a visual relationship with periodic table of the elements.
The company's medium term goal is to have several sub-departments (for example, environmental department, geological department, oceanographic department etc.) so some way of linking future logos together by a theme would be desired.
Logo Design:
In our discussions, we have identified that we would like a modern style and a pictorial element to the logo.
Our colour preference has been black with blue, possibly neon styling (example files of similar styles attached); black background with blue accent colour for web/electronic media but we must also consider requirement for printing on to white paper for company stationery etc.
We are also open to other combinations/recommendations/options.
Updates
Gathering more feedback
Target Market(s)
Underwater specialists (oceans and seas), earth scientists, geological, environmental and oceanographic researchers
Logo Text
Element Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Some lettering of the company name used as part of the logo
- A link with the periodic table of the elements
- Possibly hexagonal styling / elements