• C$150

• 31 designs

• 17 designers

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Logo Design Brief

We're a new brand which focuses on selling apparel with designs aimed at introverts. A brief explanation of what an introvert is like... Introversion is one of the major personality traits identified in many theories of personality. People who are introverted tend to be inward turning, or focused more on internal thoughts, feelings and moods rather than seeking out external stimulation. ... Introverts tend to be more quiet, reserved, and introspective.Many introverts are getting minimalist tattoos which resonate with them and their personalities(Please see attached some examples of these kind of designs). We would like to sell apparel with these kind of minimalist designs as we feel they will resonate well with the community.As an introvert myself I know what it is like for other introverts, how they feel and the issues they deal with so we plan to donate 10% of our profits to good causes such as organisations that help people with depression.We'd like our brand logo to communicate trustworthiness and caring for the introvert community.We're not totally sure what would the right kind of design would fit what we want. We think a minimalist design, similar to the types of designs that would be on the apparel. You could incorporate colours and design ideas from inspiration on the attachments - We feel the colours from the musical notes design(purply and bluey colour) stand out especially and resonate with us.We think having "my inner introvert" all lower case fits the minimalist and introvert styleThough we're open to see many ideas and styles.I hope that is enough for you to go on but feel free to get in touch if you have questions.I'm also looking for a designer to work with on a regular basis to create these kind of minimalist designs that stand out with colour so if this is something that interests you then please let us know.Thank you and I look forward to seeing your ideas.

Target Market(s)

According to my research introverts are mostly in the 18-24 and 25-34 age range. There also seems to be a female/male ratio of 65/35.

Industry/Entity Type

Apparel Store

Logo Text

my inner introvert;

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Ideally the logo should appeal to both guys and girls since there is still a decent amount of guys in the target market.
• *IDEA I'd LIKE TO SEE*
• I've included a semi colon at the end of the logo text. I have an idea where the text is drawn out, like with a pencil, only showing the outline of the letters and semi colon.
• The "my inner" is coloured in like someone had coloured the inside of the outline with a pencil and then the "introvert" and the semi colon are coloured in with a water colour style similar to the music note example.
• It would be great to see if you can do that. Contact me if you would like further guidance on this.

Nice to have

• For the logo to appeal to guys and girl it could include some colour(like in the music note example) along with some greyscale but I'll leave this to you to decide how it could appeal to both guys and girls.

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Files

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