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New family owned indigenous tourism company in northern canada needs a logo design.
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This customer received 81 logo designs from 27 designers. They chose this logo design from Samantha Ward Design as the winning design.
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C$150
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81 designs
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27 designers
Logo Design Brief
We need to establish a logo for a new tourism company based in Yellowknife, NWT. Yellowknife is most popular for aurora viewing, but our specialty will be dog sled rides. We are a company that represents traditional and modern comfort. The final logo should include our iconic dogmushing image from our grandfather, and show the northern lights overhead (mostly green, but also red, yellow, purples). We will be providing interpretive trapline tours and a traditional camp, so we are also wanting to integrate a teepee or furs or traps into the design somehow.
Target Market(s)
Canadians, USA, german and united kingdom leisure and outdoor adventure travelers, 55 years and older, 100k income and higher, also aurora viewing Asian market
Industry/Entity Type
Tourism
Logo Text
North of 60 Aurora Adventures
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- image of grandfather dog mushing, northern lights, and some aspect of teepee/furs/traps
- needs to look clean, not cluttered, easy to read
