• US$150

• 146 designs

• 65 designers

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Logo Design Brief

Frolic is an app that helps parents easily connect with other parents nearby, determine if their children have common interests and availability, and schedule a time and place to meet. The app is safe and only other families and kids that they pre connect with can request and or schedule time to play.

Objective
Provide an easy, healthy, and fun alternative to the excessive screen time currently consumed by children.

Brand Promise
We make it easy to book and host safe play dates.

Brand Values
• friendship
• fresh air
• movement

Brand Attributes
• smart
• friendly
• safe
• helpful

Logo or Logotype direction

Logos we like

Eclipse
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2013/10/eclipse-logo.png
Fun vibrant color, flat design, simple clean font, accurate illustration.

Sparrow
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2013/10/sparrow-flat-logo.png
Fun vibrant color, flat design, simple unique font, accurate illustration.

Mohawk
https://www.commarts.com/project/17547/mohawk
strong mark, sense of motion, feels stable, M works well for app icon

Qleaners
https://www.commarts.com/project/25274/qleaners-identity
nice logotype, sense of motion, Q works well for app icon

Italio
https://identitydesigned.com/italio/
nice logotype, friendly, sense of motion

Ambit
https://www.evernote.com/l/AbQB4b05uX5DDIzkYXriRbq8zykMvDCLBbU
simple, unique, strong

Target Market(s)

The initial focus will be on parents with grade school age children. The future product roadmap will include group events and ability to match older kids up for jobs, camps, and other older kids activities.

Industry/Entity Type

Social

Logo Text

frolic

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Must include the word “Frolic". We are open to variations in the case. ie all lower case, all upper case, etc.
• 2. Color versions are acceptable but must also show designs in black and white.
• 3. We are open to a mark and text or a logotype only.

Nice to have

• 1. Prefer flat design
• 2. Tone and Style
• While the purpose of the Frolic app and the name itself clearly creates a sense of play, it is equally important for brand elements to convey the attributes of safety and easy of use.

Should not have

• The logo should not be overly childish.