Looking to update our current logo

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This customer received 142 logo designs from 61 designers. They chose this logo design from Vetroff as the winning design.
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Logo Design Brief
Company name: 121ECOMMERCE
Colors: Please use our existing colors or some versions of them:
- Blue: #0280c7
- Black: #202124
Brand values:
- Trustworthy
- Honesty
- Friendly
- Confident
- Professional
- We get the job done
- Communication at our core
Service: We create eCommerce websites for small to medium size online businesses. We work exclusively on the Magento eCommerce platform. Our work is primarily backend web development.
Target audience:
- CEOs/owners
- eCommerce managers
- Marketing managers
Additional info: Our name is 121ECOMMERCE; however, we’ve discovered that it’s hard for people to distinguish the “2” or the two “1”s in our current logo. Some people see an “e” instead of a two. No one sees the “ones” or “twos.”
We’d like to update our current logo so the “121” is clearly recognizable. Our name is read “one-to-one ecommerce.” And this represents our communication style and work ethic. In our current logo we tried to make the two 1s shaking hands (we know that is a real stretch). If this can be incorporated into the new logo, great. If not, no problem. We’re more concerned with readability rather than the subtlety of meaning.
We’d like to keep the logo visually the same. Meaning, the 121 on top and ECOMMERCE (in caps) stacked below. It can be changed slightly, but we’d like people to see it and still recognize it as our logo, just updated. The new logo needs to be similar enough that the transition would be hard to notice or that people who are looking for our old logo will be visually drawn to the new logo because it is similar enough.
Logo Text
121ECOMMERCE
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


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