• A$150

• 88 designs

• 42 designers

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Logo Design Brief

I need a logo design for a dog grooming business that I'm starting up in a small town in Australia. I will offer bathing, drying, clipping and grooming to breed standard for dogs of all sizes. The average population of the town is older, most people are retirees from Sydney but many are still very active and up to date with trends and technology including in the dog industry. Their dog is part of the family and I will treat them as such. I'm a dog lover and owner myself and my mini schnauzer has put me on this journey. I’m originally from Germany, which is why I’ve given my business a German name with playful sound and relevant meaning: Schnipp Schnapp. ‘Schnipp schnapp’ means ‘snip snip’, the sound that scissors make. Scissors are one of the most important tools in dog grooming along with clippers, combs and brushes. I’d like a simplistic and timeless logo that is either grey and/or uses the colours blue and/or yellow – according to the latest research these are the only colours dogs can see. As tagline under the name I’d like to use ‘Dog Grooming & Styling’ which could be incorporated into the logo or not, I’m open for suggestions. The logo will need to work on different surfaces and applications such as business cards, website, on dog bandanas and embroided onto a grooming jacket.

Target Market(s)

The majority of the target customers are retired dog owners. Their dog is part of the family and gets pampered and spoiled almost like a child. Many people in this town are still very active and expect a service and product availability equal to Sydney. This town is very close to the beach which is part of the lifestyle. People love to stop for a chat and are very friendly.

Contact Information for Business Card

[Front:]
[Logo – depending on final layout the tagline might already be incorporated into the logo]
Dog Grooming & Styling

Wash & Blow Dry
Full Groom
Breed Standard Trim

Anna Bauer
0498 085 665
Tea Gardens

[Back:]
[Sketch of location/how to get to the salon – I will send a Google Maps satellite image of my location with mark ups where to park and where the salon is]

[Depending on space I’d also like to use the back of the business card as appointment card; or have some white space available to write down an appointment]

Appointment

Date:
Time:

Logo Text

Schnipp Schnapp

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional and elegant yet personal look. Simplistic design that is not cluttered.

Should not have

• Be too playful. It should convey a professional service that offers high-quality grooms.