• C$150

• 97 designs

• 50 designers

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Logo Design Brief

I am looking for a logo design to use for the upcoming launch of a new food blog. The blog will be through WordPress, and there will be a social media component. The vision of the blog is to bring restaurant cuisine home.

The overall brand and aesthetic will be minimalist, modern, and clean. I would prefer an overall lighter colour scheme to create an overall clean aesthetic, but I am open to any colour. I don’t want too much going on or to have it be too busy. The theme of the blog will be "an amateur cook tries to replicate fine-dining restaurant style refined, inspired cuisine in his come kitchen". So in a way, the theme is refined and upscale, but also a bit rustic and imperfect. The blog will feature recipes that are familiar but also upscale. The intended audience is an above-average home cook.

The logo should have the name of the blog, but I am open to either a plain text logo only, or to have some pictorial element, such as a sketch of a kitchen utensil (wooden spoon, tongs), plate, appliance, etc. or some other original design.

Target Market(s)

Aspiring home cooks, food blog followers

Logo Text

Cooking Off the Clock

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name of project in a sans-serif font. Aesthetic should be minimalist, clean, bright/ light color palette, modern design.

Nice to have

• Some type of cooking utensil.
• A byline of "From the Restaurant to Your Kitchen", if there is room for it.

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