update logo to a modern design focussing on a word based logo instead of picture
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This customer received 37 logo designs from 17 designers. They chose this logo design from Design Solving as the winning design.
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Logo Design Brief
Ive decided to update my logo (see image attached) to a modern logo focussing on the words "Tow Bro's" instead of the picture being the focus.
I want a strong, powerful font that is modern and striking, using the same colour theme of yellow and black.
I will be using this logo on the side of cars and car trailers to promote the business.
We also use the phone number 1300 TOW BROS.
Must be sleek and modern and easily differentiated from other companies....stand out from the crowd!
You dont have to use this but I have considered using a 'tiger' pattern theme to stand out.....the black stripes of a tiger with the yellow background....but you dont have to use that, its just an idea.
Demographic of clients are Car yards, private car owners, mainly men....often dropping cars to professional workshops.
We do not do Emergency tows at all, its a booked service only.
Target Market(s)
Car Towing Company, we use Trailers to tow cars from place to place.
Logo Text
Tow Bros
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- unique, modern lettering
- Stand out from the crowd
Nice to have
- WOW factor
Should not have
- anything made using an auto software product....i will pick a mile away