• A$150

• 115 designs

• 48 designers

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Logo Design Brief

We need an awesome logo design for our brand new company 'First Light'.Our first product is already in development, it is a new type of alarm clock that simulates the sunrise each morning. These are typically boring products that no one really cares about but we want to change that and we need YOUR help to do it!Our initial target market includes athletes, health and fitness enthusiasts, entrepreneurs and frequent travellers. Our product will help them optimise their sleep leading to better recovery and higher productivity.The logo should allow people to be proud of their association with 'First Light' . It needs to be something people would be happy to have on a T-Shirt that they wear to the gym.Some brands that communicate in a similar way are:Rogue Fitness . https://www.roguefitness.com/CrossFit . https://www.crossfit.com/Whoop . https://www.whoop.com/True Protein . https://www.trueprotein.com.au/NC Fit . https://nc.fit/Please make sure that the design works as a single colour.Some of our early mock-ups used a real sunrise image as the colour for the text/logo and white or black as the background. This is why a single colour design style is important.A symbol or graphic element the indicates the sunrise would be a good inclusion but not essential.We have played with the idea of using a 1 instead of the i in the word 'first'. eg F1RST LIGHT We we would only go this direction if it had a huge positive effect on the look of the logo as it will create confusion with domains etc.I have uploaded a file of a mock-up that was used for a working name in the early stages of the business. This is a an example only so not just looking for exactly the same thing with our new name!

Target Market(s)

25-35 Men and Women
They will be people that are working on a large positive goal or change in their life.
For example:
Athletes working towards a championship
Student trying to graduate with honours
Entrepreneur launching a business
Fitness enthusiast building a youtube channel

Logo Text

First Light

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have a clean logo that can be used as a single colour

Nice to have

• A unique icon or symbol that can be recognised without the wording

Should not have

• overly detailed or multi colour fonts/symbols

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Files