• A$120

• 145 designs

• 85 designers

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Logo Design Brief

We are a new Solid perfume company looking to disrupt the broader perfume industry with a range of solid perfumes targeted purely at the younger female market, primarily within the 18-40 age group. Our primary initial markets are in the UK and Australia.Our solid perfumes are made from all natural ingredients, with no chemicals and never tested on animals. They are good for your skin, don't contain alcohol and last 4x longer than a normal perfume.We want our brand to purvey a sense of high quality and our aesthetic and branding to be fairly minimalist with a twist of colour.Our brand slogan is - Perfume. Done Differently.The briefWe have started to play around with some logo designs, but want someone to add their creative touch and graphic design skills to create a truly memorable and timeless logo for the brand. We want the brand logo to include the name of the company and we are keen to maintain the coloured full stop design in the attached. We would like to explore the best font, spacing and orientation, as well as adding a graphical element to the design which would allow us to potentially just use a shortened version of the logo on smaller packaging (eg. maybe just an icon)Our brand and website will be highly visual so the logo must be able to stand out against full screen images and provide us with options for light and dark backgrounds.

Target Market(s)

Younger female market, primarily within the 18-40 age group. Our primary initial markets are in the UK and Australia.

Logo Text

Solid Perfume Co.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Solid Perfume Co. in the logo

Nice to have

• A graphic/Icon

Should not have

• A very samll touch of feminine colour

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Files