• NZ$150

• 166 designs

• 72 designers

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Logo Design Brief

I am looking to establish a CrossFit affiliate in Port Vila, Vanuatu (Pacific Islands) and am looking for a simple identifable logo that can be used for marketing purposes on a website, for painting on the side of a building and for printing on to t-shirts (Left pocket). We will be providing CrossFit classes for kids and adults and do not invest in flashy gym equipment, everything is very industrial and bare bones. We have rigs, rings & ropes, bars, dumbbells, kettlebells and grit. Our facility is industrial and very simple.

FMTG stands for "Full Monty Training Group" but we never use this in full, always abbreviated.

I would like to see logos that use, white, black, grey and red as an impact colour. The design should reflect industrial, gritty fitness in an island nation as is reflective of the establishment of the business in 2019. I like badge, chevron, stamp design for ability to apply to t-shirts but am open to all ideas.

A design brief is included with more information. Examples of types of logos that I like have been uploaded. This if for example of industrial etching, badge type logos etc.

Target Market(s)

18 - 55 male and female with interest in industrial fitness

Logo Text

"CrossFit FMTG” and “ Port Vila, Vanuatu”

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • State “CrossFit FMTG”
• • State “ Port Vila, Vanuatu” . Note this may increase brand worth for travelling CrossFitters
• • Promote an industrial / no frills look
• • Able to be used as brand logo, wall print (for outside of gym) and t-shirt design print
• • Use of black, grey, white, and red (use red as impact colour)

Nice to have

• • Include iconic feature from Vanuatu or Pacific Islands (Pig Tusk, Palm tree, Tamtam etc)
• • Incorporate a piece of fitness equipment into the design (plate, barbell, kettlebell, dumbbell, ropes, gymnastic rings)
• • State “Established 2019” date or any variant I.e Est 2019
• • State “Forging Elite Fitness” text
• • State “Full Monty Training Group” as expansion of FMTG

Should not have

• Pictures of Men or Women posing in body building poses

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Files

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