Wow@work Logo Design for Training Company
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This customer received 23 logo designs from 11 designers. They chose this logo design from Shirlei Patricia as the winning design.
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Logo Design Brief
Hello. I would love you to have fun designing a logo for my business, Wow@work. Wow@work is about getting from OK to WOW! I run performance-boosting workshops and coaching programmes to help people excel at work. Wow@work gets people out of their comfort zone to where the magic happens and helps them to become brilliant presenters, ace networkers, natural-born communicators and more creative thinkers (and doers). I also help people to develop greater confidence, resilience and personal well-being. Training and learning can be a very dry and boring sector. I like to be little different and a bit more fun but I still want to retain a sense of professionalism and substance so not too gimmicky. I currently use vivid orange as a "brand colour" because its very vibrant and warm.
Target Market(s)
Organisations large and small but probably more likely to be innovative, entrepreneurial types than very traditional.
Industry/Entity Type
Business
Logo Text
Wow@Work
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I am open to ideas and the logo doesn't have to be literally as I have written it i.e. Wow@work. I have used a "@" in the logo text to date but this isn't compulsory if you feel it works better another way. The words can all run together i.e. wowatwork, or could be separated "wow at work". Also happy to look at a mix of upper and lower case e.g. WOW at work, or capitalised WOWATWORK etc etc.
I would also like to look at the possibility of including a tag-line:
Performance Boosting Workshops and Coaching
Please bear in mind that this will be the tag line on web site, biz cards etc.