Personal Training Business Logo Design
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This customer received 59 logo designs from 22 designers. They chose this logo design from bijuak as the winning design.
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Logo Design Brief
I need a logo for my new Personal Training business called Endure Fitness.
At Endure Fitness we provide 'Personalised training and conditioning for the body & mind.' specifically targeting people who love mental & physical endurance events including Triathlons, Ironmans, Marathons, Adventure Racing, Road Cycling, Mountain Bike Enduro.
Our businesses mission is to 'Challenge and assist people to achieve their unachievable'. The physical and mental balance required to complete these events should be communicated equally through our logo.
Our business aims to achieve this mission by using a holistic approach of modern functional personal training techniques, functional movement and postural analysis, nutritional advice and sports psychology advice all tailored to our individual clients to ensure they reach 'their unachievable'.
Our business is built strongly around the belief that 'Anybody can achieve anything with the right support and preparation' and 'The body can't go where the mind won't push it'.
Target Market(s)
18-80 year olds who love to push themselves to the limit physically and mentally.
Industry/Entity Type
Training
Logo Text
Endure Fitness
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like the 'Endure' portion of the name to be prominent over the 'Fitness'.
The logo will be placed on a matt black business card background but also be used for letterhead, advertising etc. I would like colour in the logo but am open to which ones. Maybe Red and/or Green. Gloss/Matte?? I'm not very creative at all (thus I'm outsourcing this) but am looking for a logo that is creative, catchy, modern, memorable.
Nice to have
- I've selected both 'Abstract Logo', Lettermark and 'Wordmark'. I'm open to all three of these or combinations of them. Abstract combined with lettermark or wordmark would be my preference though.
Should not have
- - Typical gym equipement or stereotypical muscle body outlines as part of the logo. No dumbbells etc.