Microbrewery Label for our beer bottles

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This customer received 35 packaging designs from 4 designers. They chose this packaging design from Ulickay as the winning design.

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Packaging Design Brief

We are launching Crawling Cow Brewery - this Logo will be used on our marketing materials and on our labels for the beer. I have enclosed some conceptual ideas to give you some idea as to the direction we would like to go.

I would like to see the crawling cow in front of a vineyard - we are in Wine Country and that is where the beer is being made.

I also will need additional projects completed for each of the beer labels - Here they are....

Old Barn Ale
Broken Hoe Stout
Rusty Spreader Brown Ale
Hog Oiler IPA
Gleaner Wheat

All of these images will need to convey an interesting and dynamic while still holding on The Sonoma Wine Country Background.

Industry/Entity Type

Marketing


Look and feel

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Bold
Playful
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Modern
Personable
Professional
Feminine
Masculine
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Conservative
Economical
Upmarket

Requirements
Must have
  • I would like the view to be of the full cow - crawling - on it's front legs - with a vineyard behind it. If you have ideas or variations of that great. That view could then be taken and placed at the top of each "beer type label" - with a different image for each of the beer types - please see the images attached. I.e. - Old Barn Ale - Picture /design of an Old Barn and the Crawling Cow - image/logo placed at the top banner (Just a thought).

Files
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brokenhoe Wednesday, 15 January 2014 19:01:45
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Hogoiler Wednesday, 15 January 2014 19:01:50
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Gleaner2 Wednesday, 15 January 2014 19:01:51
Wednesday, January 15, 2014
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