Dishwash liquid label and brand logo

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Contest winning design

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This customer received 33 label designs from 16 designers. They chose this label design from medkled as the winning design.

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Label Design Brief

We need to compete against international companies in supermarket shelf, a design that looks as a premium high performance product. The brand name is "klar", can be used in capital letters. The letters should be red color as it should be easily understood as a dishwash, and most of our competitors have red letters. But another color would be allowed. The cap color can be changed to any color. We a re looking for lime lemon scent design.

Must have the following texts:

CLAIMS (spanish)
- Fórmula concentrada
- Antibacterial
- Aroma lima limón

LEGAL
- CONT. NETO 900ml (30.4 FL OZ)
- Detergente líquido lavatrastes / lavavajillas (small font)

SLOGAN (near brand logo)
- Claramente limpio

ALTERNATIVE TEXT TO ALSO USE
- Fórmula Original

Do not include barcode since it will be on back label, which is not required at this time. I am attaching the bottle jpg to be used., We need to compete against international companies in supermarket shelf, a design that looks as a premium high performance product. The brand name is "klar", can be used in capital letters. The letters should be red color as it should be easily understood as a dishwash, and most of our competitors have red letters. But another color would be allowed. The cap color can be changed to any color. We a re looking for lime lemon scent design.

Must have the following texts:

CLAIMS (spanish)
- Fórmula concentrada
- Antibacterial
- Aroma lima limón

LEGAL
- CONT. NETO 900ml (30.4 FL OZ)
- Detergente líquido lavatrastes / lavavajillas (small font)

SLOGAN (near brand logo)
- Claramente limpio

ALTERNATIVE TEXT TO ALSO USE
- Fórmula Original

Do not include barcode since it will be on back label, which is not required at this time. I am attaching the bottle jpg to be used.

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Updates

Hi, we have updated the brief with some images of our competitors,  please check them. 

Thanks

Added Thursday, January 23, 2014

Project Deadline Extended
Reason: you have 7 days to improve the designs or add new designs. We are not really amazed yet.
Added Friday, February 07, 2014

Target Market(s)

Women between 30 to 50 years

Industry/Entity Type

Legal


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Take in consideration the designs we are uploading
Nice to have
  • Improve the render as the other images
Should not have
  • Black texts

Files
Download all files - 1.4 MB
JPG
Payments
1st place
US$360
Participation payments x 3
US$50
Participation payments x 2
US$20
Total
US$550

Project Deadline
11 Feb 2014 15:43:38 UTC
Language

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