• US$150

• 194 designs

• 101 designers

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Logo Design Brief

Logo and stylemark for a high end night club. Element means element of your night, NOT the elements (earth, wind, fire, air). Element is a nightclub that is above the restaurant rove. Rove's logo is attached for reference.

Brand attribute:
Feminine
Intricate
Color – metallic (gold, flashy black – neon with metal – like neon dad, Thor kind of branding).
Underground – marble, tiles,
Extravert
Luxury
Fun
Professional more than causal

Emotions:
Fun
Safe
Party
Baller

Target Market(s)

Affluent mid 30's to late 40's females

Industry/Entity Type

Night Club

Logo Text

element

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo type or pictorial mark that can be used as an art element or abstract mark
• Maybe focus on the E being styish. PLEASE USE ALL LOWER CASE LETTERING

Nice to have

• • Create Branding and Style Guide
• o element stands for: being an element of your night, “be in your element”
• o Branding keywords:
•  Luxury
•  Fun
•  Detail oriented
•  Energetic
•  Safe
•  Responsibly irresponsible
•  Party vibes
• o Branding styles:
•  Feminine
•  Intricate
•  Metallic (gold, flashy black – neon with metal
•  Modern
• o Design needs to be flexible with the “e” tying back into rove
• o Sans serif text

Should not have

• natures elements - earth, wind, fire, water

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