Logo for a Innovative Digital Marketing Agency for Small Businesses
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This customer received 180 logo designs from 87 designers. They chose this logo design from CIG Designer as the winning design.
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Logo Design Brief
We need a creative, eye catching and strong logo for our Digital Marketing Agency based in the UK. We specifically work with growing small businesses on a fixed price, full service, package basis. The name of our business is: Sprida Which is unique and original. We chose the name because it means, spreading or to grow. Which is what we do for businesses. We believe that a joined up marketing solution, brings better results for businesses and customers - we call this Omnichannel. Our band colour is blue, Hex code: #4cc0df. Please use this as our core colour! Some other colours we use is: Dark blue, hex colour: #415567 Light grey, hex colour: #f5f5f5 You can more ideas of our brand identity from our, in-development website. http://new.sprida.co.uk/index.php/about (Please only refer to the Home and about us page, both of which are not finished) Our current logo which I have uploaded we don't like because: 1) It does not show a strong brand, text and logo is too thin 2) it is too corporate. We are a fun, but professional, friendly company 3) The logo gets lost on social media and website. Because it is not strong We would like our new logo too: 1) Be immediately strong, and eye catching 2) Have something that can be used as a favicon, usually the start of the logo or smaller design next to text 3) Show that we are a fun, professional company that work with small businesses The tag line we use is: Grow your business. However, its not something, we think would work with the logo design.
Target Market(s)
Small business in the UK
Industry/Entity Type
Digital Marketing
Logo Text
Sprida
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See description
Nice to have
- See description
Should not have
- We don’t like the current logo at all. And we don’t want all the text capitals - See description
- Do not use any kind of logo generator or stock images and illustrations. We know what they look like and we test every image in a tool which compares to Google images.