A food processing company in Uganda needs a packaging design for its chocolate spread product.
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This customer received 36 packaging designs from 3 designers. They chose this packaging design from Krasimira Georgieva as the winning design.
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Packaging Design Brief
The name of our company is Lindemei Investments Ltd. We produce delicious smooth chocolate spread we named Gomé Choc'obutter that you can spread on any type of bread. You can also use it as an ingredient while baking bread, cakes, fudges, croissants and tarts. This product brings colour, fun and excitement into everyday lives and is perfect for the whole family. We want to position this product primarily in the East African countries, i.e. Uganda, Kenya, Tanzania, South Sudan, Rwanda and Burundi. Eventually, we will get into Middle Eastern countries and the UK as well. The product will be sold in physical outlets as well as online i.e on AliExpress, Amazon, e.t.c. We realise that as we expand our coverage, we need a look and feel that will stand out from the competition!
Variants:
Chocolate spread with nuts
Pure chocolate spread
Sugarfree chocolate spread
Current SKUs include: 100gm, 250gm, 500gm and 1000gm.
We would like a packaging design that will appeal to the target market.
Primary target-School-going children
Secondary target- Their parents and young adults
Design label for the chocolate spread with nuts variant
We do not have colour preferences, but the final designs should be modern, playful and attractive especially for the primary target market.
Label Dimensions (in mm): Please see attached dimensions for the 100gm, 250gm and 500gm packs.
Requirements:
Full-colour job QR Code (URL: qrs.ly/k75c93l)
Barcode (6164002474208)
UNBS Q-mark: See attached. Please apply it without the white background. The elements US 2022 must be indicated under the logo.
International Symbols/Icons
100% Organic
Suitable for vegetarians
Recycling symbol
Do not litter symbol
Best Before Date: (Leave blank for a date stamp)
Mfg Date: (Leave blank for a date stamp)
Tagline: Indulge your taste!
Ingredients: (For the chocolate spread with nuts)
Sugar, Vegetable Fat, Peanuts (11.8%), Cocoa mass (21%), Full Cream Milk Powder (7.5%), Emulsifier (Lecithins), Vanilla Extract.
Nutritional Facts Serving
Size Per 15g portion
Energy 81 kca
Total Fat 4.7g
Carbohydrates 8.6g
Protein 0.9g
Dietary Fibre 0.5g
Salt 0.02g
Net Weight: As per the gms provided
Ideal for (use icons);
Spreading
Baking
Cooking
A product of Uganda
Produced By: Lindemei Investments (U) Ltd.
Plot 795 Block 65 Migadde, Gombe Division, Wakiso
P.O. Box 6197 Kampala, Uganda
(Use icons)
Tel: +256 705 006 664 / +256 706 550 550
Email: hallo@lindemei.co.ug
Note: We will introduce other SKUs, so the final artwork files should be editable to allow resizing. Please feel free to leave a message in case of any clarifications needed.
Target Market(s)
Primary target-School-going children
Secondary target- Their parents and young adults
Logo Text
Gomé Choc'obutter Tagline: Indulge your taste!
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Requirements:
- Full-colour job QR Code (URL: qrs.ly/k75c93l)
- Barcode (6164002474208)
- UNBS Q-mark: See attached. Please apply it without the white background. The elements US 2022 must be indicated under the logo.
- International Symbols/Icons
- 100% Organic
- Suitable for vegetarians
- Recycling symbol
- Do not litter symbol
- Best Before Date: (Leave blank for a date stamp)
- Mfg Date: (Leave blank for a date stamp)
- Tagline: Indulge your taste!
- Ingredients: (For the chocolate spread with nuts)
- Sugar, Vegetable Fat, Peanuts (11.8%), Cocoa mass (21%), Full Cream Milk Powder (7.5%), Emulsifier (Lecithins), Vanilla Extract.
- Nutritional Facts Serving
- Size Per 15g portion
- Energy 81 kca
- Total Fat 4.7g
- Carbohydrates 8.6g
- Protein 0.9g
- Dietary Fibre 0.5g
- Salt 0.02g
- Net Weight: As per the gms provided
- Ideal for (use icons);
- Spreading
- Baking
- Cooking
- A product of Uganda
- Produced By: Lindemei Investments (U) Ltd.
- Plot 795 Block 65 Migadde, Gombe Division, Wakiso
- P.O. Box 6197 Kampala, Uganda
- (Use icons)
- Tel: +256 705 006 664 / +256 706 550 550
- Email: hallo@lindemei.co.ug
Files
Download all files - 0.3 MBPayments
Total
US$120
Project Deadline
11 Nov 2019 09:44:41 UTCProject Upgrades
Bundled project(s)
- offering US$69 logo design to winner