BBQ Business and BBQ Sauce sales

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This customer received 175 logo designs from 80 designers. They chose this logo design from Val brito as the winning design.
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Logo Design Brief
I would like someone to create a logo for my BBQ business and for my BBQ sauces. The sauces that I make are Sweet BBQ Sauce, Hot Carolina Reaper BBQ sauce, Sweet Blackberry BBQ sauce, North Carolina Vinegar Sauce, and Alabama White Sauce. I have attached my current logo but I don't feel that its eye catching enough. I do cooking for private events, catering events, Weddings venues, BBQ competitions. The BBQ sauce sales will also be going into grocery store and other retail areas. I am considering to start making the sauces NON-GMO so I would like an option if I go that route for rebranding.
Target Market(s)
Public/Private Events
Logo Text
Wheel's BBQ (open to what ever else is included)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be eye catching enough to stand out on a shelf with other BBQ sauces.
- Open to font style
Nice to have
- Unique name for my hot bbq sauce. Its made with the Carolina Reaper Pepper (Worlds Hottest Pepper) I suggest to google the pepper.
Should not have
- Dull colors and designs.
- No picture of smoker