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Review Existing Umbrella Brand, Suggest Changes & Provide Alternative Visuals and Logos
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This customer received 107 logo designs from 41 designers. They chose this logo design from taufik_alrahman as the winning design.
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US$150
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107 designs
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41 designers
Logo Design Brief
Summary:
Al-Jameel Medical is a leading Healthcare service provider with three subsidiaries from which two are Diagnostics and Radiology Centers (Al-Araby & Gulf). We have done a re-branding exercise with an agency but not satisfied with the outcomes (see attachments).
Review given Umbrella and Sub Brands re-branding files (see attachments), Provide Constructive Feedback/Response on given files including justification for the need for change, and Suggest new direction/alternatives for Brand Visual Identity.
Note (2): All four logos should follow a consistent creative direction with tweaks in Patterns and/or Colors.
Note (2): I give negative feedback to nonsense or irrelevant designs so please spend time reading the project brief and mind your submissions.
Suggested steps (I give advantage to people writing their analysis/feedback) :
1. Please view the files included in this brief and write a short constructive feedback/analysis and justification for the need for change?
(Based on your answer, I will assess the underlying rationale of your creative/critical design thinking)
2. Secondly, I need you to provide a new Umbrella Brand Visual Identity/Logos with few sample applications in less than 48 hrs.
Again and lastly, I give negative feedback to nonsense or irrelevant designs so please spend time reading the project brief and mind your submissions.
Updates
Low design quality
Low designer entries
Target Market(s)
As a healthcare service provider, we mainly target Patients looking for a trusted Diagnostics and Radiology Center. On the other hand, "Al Jameel Medical Services" (JMS - the umbrella brand) offer B2B supplies and services to other healthcare providers.
Industry/Entity Type
Health And Wellness
Logo Text
Diagnostics & Radiology or Medical Center or Medical Services (Wherever applies)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All four logos should follow a consistent creative direction with tweaks in Patterns and/or Colors.
- All Logos should be bilingual (English + Arabic)
