IT Training Logo
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This customer received 26 logo designs from 13 designers. They chose this logo design from ArtSamurai as the winning design.
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Logo Design Brief
I need a logo for my one-man IT training company. My customers are mid-sized webagencies and freelancers. I teach them how to build extensions for the CMS TYPO3.
My target group knows, what I am doing, so this does not have to be part of the logo. It's more important for the logo to be recognized easily. They also know, I am working alone, so the logo does not have to be too enterprise. Should be interesting to technical versed people though, so nothing too playful. Web2.0 effecty like embossed might work.
The logo will mostly be used in a loose manner, like on sponsored t-shirts (small, like on the arm), posters or presentations, so it has to be identified quickly.
An idead I had (you don't have to go down that road) is to re-use an icon well known from the TYPO3 backend [1]. It's from the famfamfam icon set and I'd use the "brick_edit" one with the pencil. It would be most important for the brick to be recognized (otherwise it would make no sense ;-) ), so probably using the green from [1] but the exact angle and measures from the original icon.
The logo should be around 5:2 and perfectly readable by around 150x60. It should be transparent and work on light and dark backgrounds, light backgrounds might happen more often. It will also be printed to t-shirts, so it hast to either a) be recognizable in monochrome or b) include a second, slightly different but connected version in monochrome.
The logo text might as well be broken in three lines, like in php code:
"become
. extbase
. pro;"
[1] https://img.skitch.com/20120406-852kjsb8atcypkikg7ehcxijr6.jpg
Target Market(s)
25 - 45, male, educated and technical versed, mostly knowing me personally
Industry/Entity Type
Training
Logo Text
become.extbase.pro
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.